Differentiation

 

Every year my family has a family meeting to decide where we will go on a family vacation. Although we decide where we are going, the planning process is always left to me. I must say I enjoy researching the many different hotels around this world. Each hotel has its own advantages and disadvantages that make the hotel unique in its own way. Since I have a family of seven my needs can be a little more challenging. Two of my top hotels that always seem to meet my needs are the Marriott and the Hilton. thCZPYRRYH

 

The Marriott has been in business for since 1927. The Marriott was started as a root beer stand by J.W and Alice Marriot.  The Marriot’s first hotel was called the Twin Bridges Motor Hotel which was located in Arlington Virginia in 1957. The Marriot hotel is a large brand that is known for their J.W Marriott hotel and resorts, Renaissance hotel and resorts, Ritz-Carlton, Courtyard and the Residence Inn. The Marriott offer their customers an upscale experience. Their hotels have internet access, swimming pools, fitness room, room settings that accommodate their customer needs, amazing décor and fine dining.

 

The Hilton has been in competition with the Marriott for many years. In 1919 Conrad Hilton brought his first hotel, but in 1927 he opened his first hotel with his name called the Waco Hilton.  The Hilton also have different branches to their famous hotel such as the Waldrof Astoria hotels & resorts, Conrad hotels& resorts, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home 2 Suites by Hilton and Hilton Grand Vacations.  Just like the Marriott hotel the Hilton brand offer their customer’s internet access, swimming pool access, fine dining, a fitness room, and amazing rooms with great décor.

Hilton_Sandton

 

The Marriot and the Hilton uses social media to engage and bring more awareness and to show how they differentiate from their competition. When comparing the two brands currently the Marriot has over 3,000 hotels worldwide and the Hilton brand has over 4,900 hotels worldwide. The Marriot has 1.2 million rooms and the Hilton has over 800,000 room count. Each of the brands wants their customers to save money, so they offer their target market the opportunity to be a part of their reward program. The Marriot has the Marriott reward and the Hilton has the Hilton Honors. According to the American Customer Satisfaction Index each of the brands are at the same level of 88.

 

When comparing their social media strategies each of the brands uses Twitter, Facebook and Youtube.  The Marriott  uses their social media platform to show case their hotel rooms and any discounts that they my have to assist with their target audiences. The Marriott rewards club is a way to bring new vacationers to their vacation spot by racking up point. Customers are able to engage with Marriot on how to book a trip at one of their vacation spots. This strategy can be very help for families that are looking to save some money, but have a great vacation. Hilton took a different approach on their Facebook page. They are currently featuring a discount for weekenders. The low prices for the weekend will allow their target audience to engage on the hotels that the discount would be more effective on and how to book the trip. Hilton’s weekend strategy can work well for couples or customers that want to get away for a weekend at a fraction of a price. “Social media technology has grown faster than any other in history. With over 2.6 billion active social media users spending more time on diverse social platforms, having a strong and coherent social media strategy has become more complex and critical,” (Research and, M. (0011, March).

 

Marriot                                                                             Hilton

 

Facebook Followers:  2,489,064                                     Facebook Followers: 1,613,817

 

Facebook Likes:    2,505,073                                           Facebook Likes: 1,595,773

 

Twitter Followers:  251k                                                 Twitter Followers: 788k

 

Tweets:  58k                                                                        Tweets: 523k

 

YouTube subscribers:   11,431                                         YouTube subscribers: 5,504

 

 Social-Media

 

 

 

 Drum roll please……………   The winner is:

 

 

 

The Marriott!!!!!!!!!!!

As you can see the Marriott had more Facebook followers, Facebook likes, tweets and YouTube scribers. Hilton did have more Twitter followers then the Marriott.

If you enjoyed this post please feel free to leave a comment. Thanks for reading my post and happy hotel shopping.

                                                          Reference

Research and, M. (0011, March). Next Generation Social Media Strategies for MNOs – Direction,

       Strategy and Brand Differentiation – Research and Markets. Business Wire (English).

 

 

 

 

 

 

 

 

 

 

 

 

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